Under Armour have become the latest brand to unveil their range of FW24 apparel, with a full collection of new layering, insulated outerwear and polo options for Men, Women and Kids over the cooler months.
The brand have focused on a new identity for the Golf category, taking inspiration from the success of their performance footwear models in the UA Drive Pro shoes.
As a result, there are new UA Drive apparel layers and Drive Pro insulated outerwear, which offer modern designs in new fabrics for maximum comfort, as well as performance and protection from the rain and cold.
Under Armour FW24 Layering
Under Armour's headline item for FW24 is the UA Drive Midlayer. It's available in crewneck, hoodie, or 1/4 zip pullover styles, and offers a clean, simple design with a premium fit and feel.
A new UA Drive Storm Sweaterfleece is said to be a modern take on one of the brand's biggest apparel franchises, featuring detailing on the zipper, cuffs and logo applications, as well as woven overlays treated with Storm protection.
Under Armour FW24 Outerwear
The brand have expanded on their range of insulated outerwear from FW23, by introducing more levels of insulation than before.
The full range features a UA Drive Pro Insulated Jacket and Vest, Drive Pro Storm Lightweight Insulated Jacket and Vest, and Drive Pro Storm Hybrid range, giving golfers more than 20 different outerwear pieces to choose from.
Each is said to include unique technical properties, keeping golfers at the perfect temperature in variable conditions throughout the cooler months to help them to perform at their best.
The UA Drive Pro Insulated Jacket and Vest offer the highest level of protection from the cold, thanks to UA ColdGear Infrared in the interior lining and recycled insulation materials.
The Drive Pro Insulation products come with quilting panels and hybrid blocking, as well as new metallic logo details for an elevated look. Both the Jacket and Vest feature full-zip hand pockets to house essentials and keep your hands warm.
The UA Drive Pro Storm Lightweight Insulated Jacket and Vest use a durable stretch woven fabric and octafleece liner, which feels lightweight and keeps golfers warmer. They also use UA Storm technology to repel water, without sacrificing breathability. A metallic silver trim package across the zipper and logos provides an elevated look and feel which matches the rest of the items in the Drive Pro outerwear range.
One of the biggest updates to the range comes via the new UA Drive Pro Storm Hybrid Full-Zip and 1/2 Zip, which are now 70% warmer while being 33% lighter than the model it replaces in the FW24 range.
As the name suggests it features a hybrid design. Storm Dayton Spacer fabric and a Storm stretch woven fabric are paired with lightweight insulation in different areas, optimising fit, warmth, comfort and performance.
Under Armour FW24 Pants and Polos
Under Armour are adding more options to the trouser collection with the addition of the new Matchplay Pants and Jogger options, complementing the Drive Pants range which continue through from SS24. They also offer ColdGear Infrared Winter Pants.
T2G, Playoff and Iso-Chill Polos complete the offering for FW24, featuring new print designs and colour stories to compliment the full range.
Under Armour FW24 Women and Kids
Both the Women's and Kids ranges include new fabrics and technologies found in the Men's range, in differing shapes, colours and designs.
The Women's range includes the Drive Midlayer, a highlight piece of the Men's range, as well as a new Drive Flare Pant and Drive Storm Insulated products.
The ranges are backed by a comprehensive collection of seasonal accessories, including gloves, mitts, caps and winter headwear.
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