Let's face it, we all check the weather forecast ahead of a weekend round of golf to see what awaits us weather wise.
Usually it's not clear blue skies and balmy temperatures, so checking ahead is essential to inform you what you'll need to keep you warm and dry on the course.
Galvin Green knows this and their strong belief in the benefits of layering correctly to help you play your best sits behind the release of their latest Gear Up app and its innovative Dress for the Weather feature.
The app lets players request a weather forecast for any golf course in the UK - plus 6 other countries worldwide - and Galvin Green then delivers you the conditions for the day you are playing, along with a selection of matching layers from their clothing range that are most suitable to the conditions.
The new app forms part of Galvin's biggest ever digital campaign and they forecast that Dress for the Weather alerts will be delivered every Thursday to more than two million golfers across Europe each month.
The app also allows golfers to challenge their friends to a a game by SMS or e-mail as well as opting in to a push notification to remind them of the details, and of course the latest weather conditions, one day ahead of their tee time.
The app is free to download from Apple Store or Google Play both of which can be accessed via the Galvin Green website.